Happy Family and REBBL
Nourishing Little Ones: Happy Family’s Promise
Happy Family is not just about baby food; it’s about nurturing healthy eating habits right from the start. Founded in 2003 by Shazi Visram (with Jessica Rolph joining in 2005 as the COO), Happy Family began with a vision to offer organic and environmentally conscious baby food. The company launched its first products in 2006 and in 2013 was acquired by Danone.
Commitment to Nutrition
Happy Family’s commitment to organic nutrition spans a wide range of products designed to support every nutritional milestone of a growing child. The company offers purees, snacks, and mealtime bowls. The offerings are USDA-certified organic, non-GMO, and free from pesticides and BPA.
Happy Family focuses on introducing babies to new tastes and textures, emphasizing how important it is to include a variety of fruits, veggies, whole grains, and essential nutrients in a child’s diet. They also partner with children’s health experts to ensure that each product supports the developmental needs of children. Inc. 500 recognized them as the “fastest growing organic food company.”
Making a Positive Impact beyond Jars
Happy Family’s efforts extend beyond providing nutritious baby food. They’ve become a certified B Corporation, meeting rigorous social and environmental standards, and they have contributed significantly to improving postpartum health outcomes in partnership with the White House.
Happy Family also advocates for the inclusion of organic baby food in WIC’s program, making their products accessible to millions of families—and specifically to the children. They’ve donated meals, snacks, and resources to organizations like Conscious Alliance and Convoy of Hope, which reflects their commitment to addressing food insecurity, an all-too-frequent problem for many in the United States and especially across the world.
Empowering Lives: REBBL’s Plant-Powered Mission
REBBL isn’t your average beverage company. It was founded on the principles of creating delicious, organic, functional drinks while supporting important causes.
Using Plant Power to Fight Human Trafficking
REBBL’s product line comprises organic, plant-powered, ready-to-consume protein drinks. While protein drinks are not wholly unique, what does set REBBEL apart is their commitment to addressing the horrific problem of human trafficking and modern slavery. A portion of the proceeds from every bottle sold goes to Not For Sale, a global humanitarian organization dedicated to ending human trafficking.
Through their partnership with Not For Sale, REBBL has donated over $2 million to support initiatives aimed at preventing human trafficking and providing survivors with shelter, education, healthcare, and legal services.
Sustainability and Stewardship
“Sustainability” is a buzzword, but the concept behind it is important. From ethically sourcing ingredients and supporting local communities to transitioning to 100% recycled bottles and recyclable packaging, REBBL really steps up their game and prioritizes minimizing their environmental footprint.
Their efforts extend to protecting rainforests, replanting trees, and capturing CO2 emissions. By using recycled materials for their packaging, REBBL saves trees, conserves water, and reduces greenhouse gas emissions. And all these efforts combined help to create a healthier planet.
Happy Family and REBBL show what consumer goods companies and other types of companies can really accomplish when they make supporting worthy causes just as important as making profit. Businesses can still thrive while making a positive impact on communities and the environment.